Curio Local Guide


Authored by Alex Zouaghi
Alex Zouaghi
Photographer and Digital Influencer

We sent Alex Zouaghi to The Trafalgar St. James London, Curio Collection by Hilton to create a London Local Guide. The Trafalgar St. James is an iconic London hotel with unique restaurants and bars poised on the edge of St. James and Trafalgar Square, just moments from Soho, Mayfair, and the West End. This luxury hotel blends innovative bold designs and thoughtful service with excellent dining and nightlife, entertaining both international visitors and Londoners under the same roof. With a plethora of iconic London destinations within walking distance, Alex created an incredible local guide full travel tips just for you.

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London captures a bit of New York’s craziness and electricity, with a touch the architectural classicism reminding me of Paris.

My Perfect Day

What to do in a place like this if you only have 24 hours?

Wake up in the beautiful Trafalgar St. James and order breakfast in bed, but don’t lounge around too much as there is a lot to explore. Take the train to East London for an amazing coffee at either Paper and Cup or Aida’s. Explore this area checking out the amazing collection of restaurants, cafes, and activities. From there I recommend walking toward Liverpool Street Station (the third busiest railway station in the UK) to look at all the beautiful Georgian houses. A good day in London always includes a late brunch, so I suggest walking over to Pachamama in Central London where the staff is friendly and the food is delicious. Next, head over to Notting Hill and walk through the Portobello Road Market (it is popular with both locals and tourists) and finish the day at Hyde Park or South Bank. If you want somewhere a bit fancy in the evening, I suggest a table at Hutong for an amazing Chinese food experience and a beautiful view over the city. If you want something more casual, watch the sunset behind Big Ben with coffee and a sandwich from Timberyard by the River Thames. It is a perfect London experience.

Where to stay

The Trafalgar St James London, Curio Collection by Hilton

What I especially love about The Trafalgar St James is how it brings together the beautiful design style of an elegant boutique, with the service of a luxury hotel. Every single detail, from the colors to the books on the shelves, is well thought out and makes you feel at home. 


The rooms are chic, with high ceilings and the windows are totally soundproof, making for the perfect retreat in the busy city. An amazing rooftop bar called The Rooftop, here I enjoyed a lovely sunrise, has one of the most incredible views of the city that I have ever seen. I was also very surprised and pleased to find an e-tablet in my room. I ordered my in-room breakfast on the tablet, and I also used it to browse the internet, catch up with e-mail, and do some research

The perfect day includes a walk around the neighborhoods. I am constantly taking pictures, drinking coffee in my favorite shops, and writing. If you are into fashion and shopping head over to streets like Oxford Street or Regent Street. If you’re more of a nature person, Hampstead Heath is my favorite city park. It is incredible, located on the north side of the city with an amazing view of London’s skyline. It is a great place all year around! Whether soaking in the sun in the summer or sipping a hot chocolate in winter. No matter what season you visit, I recommend visiting Ginger & White for an iced coffee or hot chocolate.